About Us

Retail Equipment Representatives is a Manufacturers’ Representative firm established in 2005. We are a direct factory sales channel for a number of manufacturing Companies who supply equipment to the supermarket, home center and convenience store industries.

Through our highly experienced team, we are able to deliver impactful solutions through a wide-spectrum of product and technology offerings. Whether you’re looking for products for a remodel, new store or roll out, Retail Equipment Representatives can help you specify and deliver the right solution for your business. We have specialized knowledge of the entire factory-to-store process, and can help bring your project to a successful on-budget and on-time completion with the right products and services. Because we serve a large customer base including independents, regional and national chains, we can provide specialized knowledge of the operational needs of your store. Our partnership with the most reputable equipment manufacturers in the industry gives you the security of knowing you will receive products of the highest quality and services provided by reliable and trustworthy sales representatives
Our sole purpose is to make your store work. Work smoothly. Work hard. Work profitably.

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Tim Otterlee

Founder & CEO

Tim Otterlee's wide-ranging experience in sales, marketing, manufacturing, and operations, as well as product development and continuous improvement strategies, brings a diverse and unique breadth of experience to his role. Tim is a highly effective communicator and active listener which allows him to quickly understand your equipment needs. His easy going, yet professional, demeanor has led to many long-term relationships with both clients and manufacturers.

Tim prides himself on the "added value" and common sense approach that he is able to bring to his clients based on his years of successful business exposure. He has built a comprehensive network of manufacturers and transfers their knowledge to successfully deliver finished goods to his customers.

An industry veteran with more than twenty years of manufacturing and sales experience, Tim earned his Bachelor’s degree in Communications in 1991 from the University of Wisconsin - Stevens Point and is an avid golfer and patented inventor. He resides in Kennesaw with his wife and their four children.